The Catch 22 of Recruiting Technically Focused CRM Consultants
The labor market for CRM experts and consultants still is very tense. Especially consultancy firms specializing in CRM implementations seem...
Are Bimodal CRM Strategies Finally Ending the Discussion on Centralized vs. Decentralized CRM Implementations?
One of the most important drivers for managing customer relationships and optimizing the customer’s experience has always been the retention...
The Impact of the Internet-of-Things on CRM
An increasing number of devices are directly connected to the web. The Internet-Of-Things is no longer a theoretical concept but...
Top 10 Most Common Reasons Why CRM Software Implementations Fail
1. There is no CRM Strategy in place Customer Centric processes have not been defined or implemented. Nobody seems to...
The CRM Vendors Arms Race
The competition among CRM vendors sometimes has all the characteristics of an arms race. Software and Cloud providers like Oracle,...
Must Companies Define Engagement Strategies For Their Customers?
The awareness that customers are their most important assets and that without customers they would not be in business at...
CRM and LMS: So Happy Together!
Social media, cloud computing, mobile technology, they all contribute significantly to the demand for customers to control their purchasing and implementation...
Three Areas of Cost Reduction in CRM Implementations (3): Lowering cost of training and aftercare
In many CRM tool implementation projects the actual future use of the system is defined as one of the main...
Three Areas of Lowering CRM Implementation Cost (2): Saving on External Consultancy
Most of the times external consultants are hired to assist in implementing CRM strategies and software. Obviously, these consultants have...
Three Areas Of Lowering CRM Implementation Cost: (1) Requirement Finding and Software and Partner Selection
In many boardrooms CRM has a bad name. Horror stories of low user acceptance, uncontrollable cost explosions and never-ending projects...
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