Strategic CRM

The Impact of the Internet-of-Things on CRM

An increasing number of devices are directly connected to the web. The Internet-Of-Things is no longer a theoretical concept but...

Must Companies Define Engagement Strategies For Their Customers?

The awareness that customers are their most important assets and that without customers they would not be in business at...

How Big Data Analytics Will Ruin Curry’s Customer Marketing Pyramid

In the eighties and nineties of the last century marketing gurus first taught us about CRM. People like Jay Curry,...

Towards More Sustainable CRM Consulting

Every day at least a hundred thousand consultants worldwide find their way to their client’s offices. Most of them drive...