Analytical CRM

TED Talk On How Data Will Transform Business

BCG’s Phillp Evans speaks about the impact of Big Data Analysis on Business and CRM.

The Impact of the Internet-of-Things on CRM

An increasing number of devices are directly connected to the web. The Internet-Of-Things is no longer a theoretical concept but...

How Big Data Analytics Will Ruin Curry’s Customer Marketing Pyramid

In the eighties and nineties of the last century marketing gurus first taught us about CRM. People like Jay Curry,...